Assistant Brand Manager| Tip Top Bakeries | Auckland

Tip Top Bakeries NZ, part of the George Weston Foods (GWF) group, is seeking a passionate and driven Assistant Brand Manager to support the growth of our baking portfolio. This is a fantastic opportunity to work with iconic brands like Golden and Tip Top Bakery, contributing to exciting marketing initiatives and new product development.

What makes us different? We’re one of the few FMCG companies in New Zealand that owns every step of the process — from concept to delivery — giving our teams the opportunity to shape the brand at every stage.

About the Role

As Assistant Brand Manager, you’ll work closely with the Senior Brand Manager to:

• Develop and execute brand plans and marketing strategies
• Support new product development, packaging, sampling, and communications
• Analyse market and brand performance to uncover insights and opportunities
• Manage marketing budgets and collaborate across teams to deliver successful campaigns

What You’ll Bring

• A degree in Commerce, or Marketing (required)
• 1–2 years’ experience in FMCG, retail or a similar industry (preferred)
• Strong analytical and financial skills (basic P&L, budget management)
• Curious, proactive, and a results-driven mindset
• Excellent communication and collaboration skills
• Digital marketing know-how
• Passion for brands and a desire to understand consumer behaviour
• Flexible and agile, with a hands-on approach and willingness to get stuck in
• Strong interpersonal skills and emotional intelligence
• Ability to manage multiple priorities and meet deadlines under pressure
• Open-minded and receptive to feedback
• A growth mindset with a willingness to learn and adapt
• Resilience and a positive attitude in a fast-paced environment

Why Join Us?

At Tip Top Bakeries, we’re proud of our people and our brands. You’ll be part of a high-performing, collaborative team that values innovation, excellence, and continuous improvement. We offer career development, training, and the chance to make a real impact in a dynamic industry.

• Competitive salary and annual incentive
• Flexibility to work from home
• Opportunities for development and growth
• Supportive environment where we live our values and encourage inclusivity & diversity
• Long service benefits and generous parental leave support
• Product allowance
• Free on-site car parking
• Benefits and Discounts through our Golden Moments Platform
• Access to an extensive range of internal training and development programs
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Paid volunteer days per year as part of our focus on Community Partnerships

If you're ready to take the next step in your career and help shape the future of one of New Zealand’s most iconic brands, we’d love to hear from you. 

Apply now to be part of a brand that’s baked into Kiwi culture!

During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check and drug and alcohol testing.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.

We encourage applications from people of all ages, nationalities, abilities, and cultures - including the LGBTQI+ community and people living with disability.

So, we can get to know you in the best possible way, we're happy to adjust our recruitment process to support accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via email to recruitmentnz@gwf.com.au