Trade Marketing Executive| Tip Top Bakeries AKL

Are you a commercially minded marketer with a passion for foodservice and trade marketing? Tip Top is looking for a dynamic Trade Marketing Executive to help drive category growth and deliver impactful marketing initiatives across our Foodservice and Route channels.

About the Role

In this newly created role, you’ll support the full spectrum of trade marketing activity—from market insights and product management to campaign execution and customer communications. You’ll work cross-functionally with Sales, NPD, Procurement, and Operations to help bring our plans to life and support strong commercial outcomes.

Key Responsibilities

• Analyse market and competitor data to uncover trends and identify new opportunities
• Assist with new product development and product updates
• Execute trade-focused marketing campaigns
• Develop and maintain sales tools, POS materials and marketing assets
• Support customer communication channels, including EDMs and product guides
• Provide general admin support including raising purchase orders, managing sales tools e.g. Salesforce
• Track campaign performance and report on ROI

• Coordinate logistics and materials for trade events and shows

What You’ll Bring

• 3–4 years’ experience in FMCG or a similar industry
• Strong commercial awareness and analytical skills
• Excellent communication and collaboration skills
• Experience working with sales or trade marketing teams
• Familiarity with tools like Adobe Creative Suite and email marketing platforms
• A degree in Business, Commerce or Marketing (desirable)

Why Join Us?

At Tip Top Bakeries, we’re proud of our people and our brands. You’ll be part of a high-performing, collaborative team that values innovation, excellence, and continuous improvement. We offer career development, training, and the chance to make a real impact in a dynamic industry.

• Competitive salary and annual incentive
• Flexibility to work from home
• Opportunities for development and growth
• Supportive environment where we live our values and encourage inclusivity & diversity
• Long service benefits and generous parental leave support
• Product allowance
• Free on-site car parking
• Benefits and Discounts through our Golden Moments Platform
• Access to an extensive range of internal training and development programs
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Paid volunteer days per year as part of our focus on Community Partnerships

If you're ready to take the next step in your career and help shape the future of one of New Zealand’s most iconic brands, we’d love to hear from you. 

Apply now to be part of a brand that’s baked into Kiwi culture!

During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check and drug and alcohol testing.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.

We encourage applications from people of all ages, nationalities, abilities, and cultures - including the LGBTQI+ community and people living with disability.

So, we can get to know you in the best possible way, we're happy to adjust our recruitment process to support accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via email to recruitmentnz@gwf.com.au